Sales Techniques – A New Approach To The Old Ben Franklin Close
The Benjamin Franklin close or the Ben Franklin close is one of the most common sales techniques known. It is also known as the T-close or the balance sheet close.
The Benjamin Franklin close or the Ben Franklin close is one of the most common sales techniques known. It is also known as the T-close or the balance sheet close.
Good salesmen know the power of using sales techniques to persuade prospects. The best among them understands the unfair advantage they get when they involve prospects in their presentation.
The exclusivity close is a wonderful sales technique that helps inflate the perceived value of your product. As you use it, you can also fan into flames a burning desire in your prospects to buy from you.
Prospects sometimes bring their peers to sit with them in a sales meeting. The companion close is the best tool to handle such situations. It is a powerful sales technique that employs his friend as your accomplice. With “insider” help, your chance of closing the sale increases dramatically.
You may recall times when the customer is about to make a purchase but keeps contending about the price or a condition that was not met. It seemed like a dead end. The ask-the-manager close can help you turn such situations around to bring in the sale.
The bonus close is one of the most common sales techniques. The crucial factor that makes this technique work is the element of surprise. With a little preparation, you can use this to pull in many sales that may otherwise be lost.
You may already be using a few of your favorite sales techniques with good results. Yet if you want an instant boost in your closing power, the empathy close will be a good one to use.
The artisan close can be a very good sales technique to kick the perceived value of your product up a notch. It can also transform a nonchalant prospect into an impressed buyer. With this technique, price objection often fizzles away as you wrap up your presentation.
The give-take close is one of the most powerful sales techniques we humans know. It employs a powerful psychological tendency to strengthen your prospect’s desire for your product. Instead of begging him for his business like other salesmen do, you will now have your prospects running to you.
The double-bind or alternative close is useful for helping your prospect make any decision, big or small. Very often, conversations flow without direction and end without accomplishing its purpose. This technique can direct your conversations to where you want them to go, and get you the commitment you need from your prospects. You can allow [...]



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